52
spinning top
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($3.44–$13.87) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good819.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.70avg listing price — sweet spot $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 166K searches
Price range
Bad£3.44–£13.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand