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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 15Conversion 16Competition 53Returns 94Price range 74Avg price 82Brand share 5Review moat 62Quality gap 23

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£17.66

avg listing price — sweet spot $15–$100

Price range

Good£6.97–£37.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,008

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£157K

£157K/yr · 705K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand