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space toys
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-21.1% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.66–£27.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,406.04avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.27avg listing price — sweet spot $15–$100
Market size
Bad£86K£86K/yr · 559K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand