50
soft toys
Worth a lookShows low returns (0.7%), but soft demand (-20.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Good£13.85avg listing price — sweet spot $15–$100
Review moat
Okay2,932.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay£163K£163K/yr · 691K searches
Price range
Okay£2.30–£255.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.4%90-day search growth — must beat 0% to launch