51
snakes and ladders
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($1.89–$14.72) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£222K£222K/yr · 346K searches
Review moat
Okay2,455.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.89–£14.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand