60
snake
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Price range
Great£0.85–£66.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good576.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.19avg listing price — sweet spot $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 246K searches
Signals No Dominant Brand