smushers
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Incredible1.87avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.14avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 146K searches
Price range
Bad£4.29–£11.23cheapest to priciest tracked listing — scored on the share inside $15–$100