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skeleton costume kids
Skip itSoft demand (-71.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good555.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good£13.66avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.29–£20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad£40K£40K/yr · 355K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.5%90-day search growth — must beat 0% to launch