59
sinkers
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+111.8%90-day search growth — must beat 0% to launch
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Good814.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.08avg listing price — sweet spot $15–$100
Market size
Bad£83K£83K/yr · 99K searches
Price range
Bad£4.43–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100
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