34
simpsons figures
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£19.42avg listing price — sweet spot $15–$100
Review moat
Great337.6avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.61–£55.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 155K searches
Brand share
Bad100%top-5 brand share — brand-locked demand