54
shut the box game
Worth a lookShows low returns (1.0%), but soft demand (-18.3% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Great388.81avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay£262K£262K/yr · 236K searches
Avg price
Okay£10.96avg listing price — sweet spot $15–$100
Price range
Okay£6.67–£20.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch