48
sherlock holmes costume
Skip itSoft demand (-82.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great269.46avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.36avg listing price — sweet spot $15–$100
Price range
Good£6.35–£34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 83K searches
Growth
Bad-82.3%90-day search growth — must beat 0% to launch