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shape sorter
Skip itPrices mostly outside the sweet spot ($7.08–$16.31) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.43avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£104K£104K/yr · 174K searches
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,756.58avg incumbent reviews — the moat a new listing must climb
Price range
Bad£7.08–£16.31cheapest to priciest tracked listing — scored on the share inside $15–$100