35
scruff a luv
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£17.85avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good£6.77–£27.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,704.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£107K£107K/yr · 106K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock