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scream costume
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£18.03avg listing price — sweet spot $15–$100
Price range
Great£8.35–£42.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good668.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£209K£209K/yr · 926K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.4%90-day search growth — must beat 0% to launch