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scream costume kids
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£15.16avg listing price — sweet spot $15–$100
Review moat
Good548.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.96–£26.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£88K£88K/yr · 321K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand