53
scratch art for kids
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.44–$15.61) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,151.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£185K£185K/yr · 416K searches
Avg price
Bad£8.04avg listing price — sweet spot $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.44–£15.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand