46
scarecrow costume
Skip itSoft demand (-75.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great158.89avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.52avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great£5.87–£49.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£51K£51K/yr · 98K searches
Growth
Bad-75.2%90-day search growth — must beat 0% to launch