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safari animals
Worth a lookShows low returns (1.0%), but a small market ($98K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,146.15avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Price range
Okay£4.15–£23.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Bad£98K£98K/yr · 252K searches
Signals No Dominant Brand