46
rumi sword
Skip itSoft demand (-51.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible2.4★avg incumbent rating — lower means beatable quality
Review moat
Incredible43.21avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good£13.46avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay£4.44–£24.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£84K£84K/yr · 240K searches
Growth
Bad-51.3%90-day search growth — must beat 0% to launch