63
rubber duck
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good959.32avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£272K£272K/yr · 634K searches
Price range
Okay£2.83–£25.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Avg price
Bad£8.77avg listing price — sweet spot $15–$100
Signals No Dominant Brand