48
roulette wheel
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£24.44avg listing price — sweet spot $15–$100
Price range
Great£7.11–£83.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great302.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£74K£74K/yr · 135K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand