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roman costume kids
Skip itSoft demand (-33.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good525.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.15avg listing price — sweet spot $15–$100
Price range
Okay£7.23–£22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£52K£52K/yr · 196K searches
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand