46
rocking horse
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£41.12avg listing price — sweet spot $15–$100
Price range
Incredible£21.02–£81.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great370.77avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£99K£99K/yr · 253K searches
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale