56
reward chart
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great424.33avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£232K£232K/yr · 520K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.02–£24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.62avg listing price — sweet spot $15–$100
Growth
Bad-7.9%90-day search growth — must beat 0% to launch