51
red nose day 2023
Worth a lookShows low returns (0.1%), but soft demand (-97.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great144.41avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Bad£63K£63K/yr · 219K searches
Avg price
Bad£5.49avg listing price — sweet spot $15–$100
Growth
Bad-97.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.18–£13.01cheapest to priciest tracked listing — scored on the share inside $15–$100