40
red costume
Skip itSoft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great237.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£14.88avg listing price — sweet spot $15–$100
Price range
Good£4.77–£43.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£4K£4K/yr · 24K searches
Growth
Bad-52.4%90-day search growth — must beat 0% to launch