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ransom notes game
Skip itSoft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.38avg listing price — sweet spot $15–$100
Price range
Good£10.18–£21.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£221K£221K/yr · 181K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,852avg incumbent reviews — the moat a new listing must climb
Growth
Bad-51.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand