55
r36s
Worth a lookShows beatable incumbent ratings (3.8★), but weak search conversion (0.9%) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible£33.39avg listing price — sweet spot $15–$100
Price range
Incredible£22.37–£56.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great160.67avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 351K searches
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale