48
puzzles for 5+ year olds
Skip itSoft demand (-30.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good955.15avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£4.54–£21.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.72avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 117K searches
Growth
Bad-30.9%90-day search growth — must beat 0% to launch