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puzzles for 2 year olds
Skip itSoft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,364.04avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.55–£25.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£171K£171K/yr · 307K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.61avg listing price — sweet spot $15–$100
Growth
Bad-17.0%90-day search growth — must beat 0% to launch