45
puzzle sorter
Skip itSoft demand (-50.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good847.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.91avg listing price — sweet spot $15–$100
Price range
Good£6.38–£31.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£68K£68K/yr · 71K searches
Growth
Bad-50.5%90-day search growth — must beat 0% to launch