31
puss in boots costume
Skip itSoft demand (-66.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great240.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.02avg listing price — sweet spot $15–$100
Price range
Good£9.62–£24.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£11K£11K/yr · 85K searches
Growth
Bad-66.5%90-day search growth — must beat 0% to launch
Signals Quality Gap