40
pumpkin costume
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Review moat
Great127.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Good£5.00–£26.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.58avg listing price — sweet spot $15–$100
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 261K searches