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pretend makeup sets for girls
Skip itA small market ($87K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great428.06avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.87avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£6.37–£25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£87K£87K/yr · 155K searches