54
pranks
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.32–$16.30) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Review moat
Great401.53avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.41avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 308K searches
Price range
Bad£2.32–£16.30cheapest to priciest tracked listing — scored on the share inside $15–$100