53
pram toys
Worth a lookShows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.58–£24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Avg price
Okay£11.12avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£175K£175K/yr · 506K searches
Review moat
Okay2,983.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand