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portapuzzle
Skip itSoft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.24avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£9.91–£37.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,975avg incumbent reviews — the moat a new listing must climb
Market size
Bad£45K£45K/yr · 49K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-55.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand