41
pop up toy
Skip itPrices mostly outside the sweet spot ($3.34–$16.17) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,907.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.21avg listing price — sweet spot $15–$100
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 131K searches
Price range
Bad£3.34–£16.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier