37
poo
Skip itPrices mostly outside the sweet spot ($2.33–$9.53) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,113.1avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 236K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Price range
Bad£2.33–£9.53cheapest to priciest tracked listing — scored on the share inside $15–$100