48
polly pocket
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Market size
Good£525K£525K/yr · 1.2M searches
Price range
Good£3.70–£31.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.36avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,119.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand