50
police hat
Worth a lookShows a thin review moat (340 avg reviews), but a small market ($36K/yr) keeps it on the watch list.
Review moat
Great340.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.52–£21.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.60avg listing price — sweet spot $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 87K searches