45
police costume kids
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.21avg listing price — sweet spot $15–$100
Review moat
Good558.15avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.73–£31.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£147K£147K/yr · 289K searches
Growth
Bad-47.5%90-day search growth — must beat 0% to launch