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Skip itPrices mostly outside the sweet spot ($2.33–$12.99) — this niche doesn't clear our bar today.
Review moat
Incredible67.81avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.43avg listing price — sweet spot $15–$100
Market size
Bad£10K£10K/yr · 63K searches
Price range
Bad£2.33–£12.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier