44
poker mat
Skip itSoft demand (-37.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£23.21avg listing price — sweet spot $15–$100
Review moat
Great287.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£5.96–£57.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£37K£37K/yr · 58K searches
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand