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pokemon squishmallow
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great295.26avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.00avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.88–£19.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£27K£27K/yr · 68K searches
Brand share
Bad98%top-5 brand share — brand-locked demand