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pokemon 151
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£65.23avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,100.28avg incumbent reviews — the moat a new listing must climb
Market size
Okay£220K£220K/yr · 519K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.03–£349.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
Signals High Price