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50

pokeball

Worth a look

Shows low returns (0.6%), but soft demand (-19.7% this quarter) keeps it on the watch list.

Market size 16Growth 15Conversion 29Competition 87Returns 97Price range 85Avg price 62Brand share 27Review moat 41Quality gap 73

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Price range

Great£4.95–£82.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.48

avg listing price — sweet spot $15–$100

Review moat

Okay2,380.13

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad£66K

£66K/yr · 208K searches

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch