45
playing cards
Skip itPrices mostly outside the sweet spot ($2.48–$7.11) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Market size
Good£807K£807K/yr · 1.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,209.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.10avg listing price — sweet spot $15–$100
Price range
Bad£2.48–£7.11cheapest to priciest tracked listing — scored on the share inside $15–$100