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Prices mostly outside the sweet spot ($2.85–$9.82) — this niche doesn't clear our bar today.

Market size 16Growth 19Conversion 80Competition 36Returns 97Price range 0Avg price 18Brand share 70Review moat 83Quality gap 65

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great337.42

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.48

avg listing price — sweet spot $15–$100

Market size

Bad£63K

£63K/yr · 118K searches

Price range

Bad£2.85–£9.82

cheapest to priciest tracked listing — scored on the share inside $15–$100